Game: Heartfelt

Heartfelt is a strategy card game designed to be played with a standard 52-card deck. It draws inspiration and borrows gameplay elements from popular board/card games such as Citadels, Race for the Galaxy and San Juan. The game takes roughly 30–60 minutes to play through, can fit at least 2–4 players, and is proven to be learnable for people completely new to the game. The game was conceived and designed in Tampere, Finland, EU, at the Finnish Game Jam, a part of the Global Game Jam event, at Fri 25 – Sun 27 January 2013 in 48 hours, by Juho Hartikainen, Miikka Harjuntausta and Ellinoora Laine. The PDF file contains the version of the rules that were designed during those 48 hours. All comments, suggestions and further modifications are more than welcome! ♥ The latest commentable version of the game is available as a Google document: Heartfelt tells a story of environmental activist groups living in the same neighborhood. The players take on the roles of sincere opinion leaders that truthfully want to make a difference. The basic idea of the game is to train volunteers, organize campaigns, criticize competing non-profits for their hypocrisy and plant trees to earn activism kudos. The first opinion leader to successfully plant ten (10) trees will win the game. As the sound of a heartbeat is the Global Game Jam theme this year, the game emphasises hearts ♥ as the primary suit: to get cards from sponsors, you need to use your volunteers ♥ as lobbyists in campaigns ♦; to criticize other non-profits, you need to promote your volunteers ♥ to radicals with megaphones ♠; and to earn activism kudos points, you need to send your volunteers ♥ to plant trees ♣. The hearts of the trees are pounding. Help!


I’m Board: Make a game that is inspired by, but not a simulation of, a popular board game.
No cheating (please): The game system relies on willing player participation to enforce the rules of the game world (e.g., hold your breath, close your eyes, etc.).
Approved for All Audiences: The game must not show any violence, not even cartoonish. Stepping on living mushrooms is off the list, as is killing any type of enemies, not even undead, though we know they’re already dead…
Bigger Picture: The game touches on a political, environmental or social issue.


non-digital game (board game, card game, physical game, etc.)
Players will need a standard 52-card deck, and a method of marking down points (e.g. pen to write tally marks on paper).

Game website


Jam Site



Friday, February 1, 2013 - 11:00

Source File(s)



juho.hartikainen's picture
Juho Hartikainen
Ellinoora Laine


Juho Hartikainen (game design)

Miikka Harjuntausta (game design)

Ellinoora Laine (graphics)


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